It all started in 2012 when Brianne began mixing formulas in her kitchen in New Zealand. Thanks to hard work, fundraising and shareholders joining, this ethical company has now grown and are leading the way in being 100% plastic-free!

Ethique is also cruelty free, vegan, palm oil free, ethically and fairly sourced and donate 2% of sales. The goal is to save half a billion plastic bottles from entering landfill by 2030. This sustainable, waste-free business is inspiring others and showing it is achievable. The bars are proudly shipped plastic-free by NZ post and in 2020 Ethique launched their plastic-free warehouse in the U.S.A.

Originally four package providers said it couldn’t be done but now Ethique works with two NZ packaging providers who have exceeded their requirements. The packaging is made from PEFC- Certified paper stock from sustainably sourced forestry, free of chlorine and acid. It is compostable and will biodegrade in a matter of months. All orders placed are shipped in a cardboard box with paper ‘bubble wrap’ and sealed with paper tape and they work to educate suppliers as to why they want zero waste.

Ethique has a wide range with shampoo/conditioner bars and deodorant bars to home and pet products. From touchy scalps to frizzy hair they have something to suit you. They have more exciting products to come so watch this space!

With 80 million plastic bottles thrown out globally each year why not try these sustainable products today and support a company doing right by our Earth. They are proud to be 100% plastic-free and we are proud to support them!